CRS Philippines Praised for Linking Farmers to Restaurant Chain


CRS beneficiary Ruben Halasan weeds onions on his farm in the southern Philippines. As part of a CRS project that links small farmers together so they can earn more, Halasan negotiated a good price for onions with the nation’s largest fast-food chain, Jollibee. Photo by David Snyder for CRS

BusinessWorld, a newspaper published in the Philippines, referenced Catholic Relief Services’ successful agroenterprise program recently. The program trains poor farmers to produce and market specific vegetables needed by the country’s leading fast-food chain, Jollibee:

“Small-farmers’ cooperatives received assistance to develop the farmers’ capability to provide the company’s requirements for rice, onions, and vegetables. In 2009, about 300 farmers …were provided with training and technical assistance (e.g., adopting effective farming technologies like rain shelters to protect crops). ….Within a year, farmer clusters that produced onions and bell peppers delivered to [Jollibee], which paid them a ‘fair and just price’ for their products. This allowed the farmers to pay off their loans to the micro-finance institutions. And since the farmer groups adhere to [Jollibee]’s stringent quality standards, they become confident about dealing with other institutional clients.”

Read the BusinessWorld article.

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